Why media?
some of the world’s darkest corners. From nomadic tribesmen in West Africa
to isolated villages in the mountains of Bolivia,
we can reach them.
because it’s not about the medium
– it’s about the message.
So, why use media?
In areas where conflicts push people from their traditional homes, radio and mobile phones are virtually the only forms of media that they can easily take with them. When peace comes to war-torn areas, radio facilities are considered so important that they are among the first pieces of infrastructure rebuilt or improved. Media can offer a solution to the loss of hope during times of war and displacement; it can offer real peace and eternal hope through Jesus.
Radio reaches rural populations more effectively than any other medium. Community development projects all over the world depend heavily on radio for disseminating information on health, agriculture and other issues. Even in lightly populated areas, “past where the pavement ends,” radio has a level of penetration that no other medium can match. Programs sharing the love of God can easily become a daily part of life for rural listeners via handheld radios, smartphone apps or programs loaded on SD cards.
During the season of coronavirus and global lockdowns, TWR provides hope. Radio and other mediums can reach people who are feeling isolated and alone during the quarantine. When friends and family members are restricted from visiting each other, media can enter their homes through radio programs, podcasts and social media to offer hope, peace and comfort. You can’t quarantine the good news.
In many parts of the world, the message of the gospel is restricted, Christians are persecuted and foreign missionaries are not allowed inside. Media, however, can travel into these locations.
In regions where the Bible and church gatherings are forbidden or simply unavailable, TWR’s radio programs become the church for believers. People can gather around a radio and receive solid biblical teaching. Those in restrictive countries can also find biblical content online, where they can be anonymous. And the content is in their heart language. People can listen or watch in secret without fear of being caught. Radio broadcasts reach into the most remote areas of countries closed to the gospel. Their listening cannot be traced.
UNESCO reports that there are 750 million adults (15 years and older) in the world who do not read or write. Often illiteracy is linked to poverty. Despite the limited access the poverty brings, people around the world still have access to mobile phones. In many countries, people cannot afford computers; they can only afford a cellphone. All the information they need most is on their phones. From the poorest country in the Western Hemisphere to the war-torn eastern Horn of Africa, people are reading, streaming and listening to content on their phones. Mobile phones have opened the door for media to overcome the barriers of illiteracy and poverty and bring hope.
to hear the truth of the gospel.