Normally, I stick with tradition and resist change. Whether it's a sport's team, grocery store chain, or ministry, I'm usually in favor of keeping the name and logo the same. However, when veteran missionary Dan Wicher told me that CAM International had recently changed its name to Camino Global, I must say that I liked the reasoning behind the change. According to their website, "The word 'camino' is translated from Spanish as 'journey', 'path' or 'way.'” And, with what Jesus said in John 14:6 (ESV), "I am the way, and the truth, and the life. No one comes to the Father except through me," I think "Camino" is a perfect name for a ministry which show people "the way"--Jesus.
Click here for a link to Camino Global
(Photo of Dan Wicher of Camino Global)