In an era where tweets, comments and pins have replaced letters, phone calls and photo albums, TWR continues to expand its reach through some of the world’s most popular social media platforms. Originally founded on the platform of radio, TWR has since expanded to numerous other media to stay on top of technological advancements and social trends. TWR around the world operates more than 80 sites on at least 10 social media platforms, including two of the largest, Facebook and Twitter.
Of those sites, the TWR Marketing and Communications Department department in Cary, North Carolina, is host of the most active of the Facebook pages and has the ministry’s only full-time Web and media strategist on staff. The department has embraced the age of the hashtag – that popular number symbol used in social media communication to group related messages – viewing it as an opportunity to further expand TWR’s influence and increase gospel exposure worldwide.
The TWR Facebook page (www.facebook.com/twrglobal) includes listener testimonies, scripture passages and photo contests, and it recently reached the 20,000-fan milestone. Strategist Trip Smith believes the milestone indicates that TWR’s social media presence is effective and purposeful.
“Facebook is going to stick around for a while, so we are going to harness it for the Kingdom,” Smith stated.
TWR’s Twitter account (@TWRGlobal) boasts 1,400 followers and features Scripture quotes, TWR news and Bible trivia questions. “We want to make it a multifaceted Twitter experience for our followers,” Smith explained, “a good mix of informational content, encouragement and fun.”
TWR’s Pinterest (pinterest.com/twrglobal/?d) includes visual representations of Scripture as well as pictures from TWR’s history and of TWR’s international audiences.
Other platforms that TWR engages in include LinkedIn, Instagram, Flickr, YouTube, Vimeo, Google+ and Tumblr.
TWR’s calling is to “reach the world for Jesus Christ through mass media so that lasting fruit is produced.” With the current trends in social media and the vast amount of the world’s population that participates in it, social media seems to be the newest form of mass media ready to be utilized for God’s glory.
Jesus commanded his followers to “go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you” (Matthew 28:20). TWR’s commitment to social media is focused on this command and intended as a fulfillment of its calling.