Over the last several decades, the emphasis in Christian mass media has been on evangelism. Branko Bjelajac holds to this point of view. Branko is TWR's director of global partnership development, and he says that statistics show that most of those who claimed to accept Christ during past mass evangelistic efforts are no longer part of the Church. So, as believers in the arena of mass media, where do we go from here?
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(Photo of Andy Napier with Branko Bjelajac on the island of Bonaire)