One-third of our radio audience does not know Christ, or so I've heard throughout my career in Christian radio. Assuming that statistic is accurate, and I have no reason to doubt it, then Christian radio stations have a significant portion of their audience who at least must be curious about God. So, how do we reach these non-believers? Esteban Larrosa of RTM Uruguay says we must "cross the bridge" and engage these people who will never be willing to visit our churches.
Click here to learn more about RTM Uruguay.
(Photo of Esteban Larrosa and Andy Napier)