Advertising and Marketing Specialist
Join our team as an Advertising and Marketing Specialist, where your creativity and strategic vision will drive impactful campaigns across various platforms. Collaborate with stakeholders like Human Resources, Mobilization and Content to execute compelling pay-per-click advertising on Google AdWords, Bing and Facebook, alongside captivating video ads on YouTube and TWR.org. Craft engaging web articles and print/digital ads, design eye-catching display materials, and manage radio and social media promotions, including live coverage at major events. Utilize your skills in graphic design, web applications, Google AdWords, and video editing to deliver results-driven campaigns. This role offers a dynamic blend of creativity, strategy, and impact, making it a perfect fit for a passionate missionary looking to make a difference.
Please note: This position is a supported/sponsored missionary role (not a direct hire opportunity), so the approved candidate would need to develop a team of partners to provide financially for their full salary and benefits. We provide training, resources and coaching to help missionaries reach these financial support goals. To learn more about raising support, please see our FAQs.
This role may also be fulfilled on a volunteer basis.
Our Marketing and Communications team is looking for a missionary or volunteer to serve as Advertising and Marketing Specialist, using their advertising, video and graphic design skills to share the work the Lord is doing through TWR.
Responsibilities:
- Pay-per-click advertising
- Google AdWords campaigns with conversion tracking and analytics
- Bing ads with conversion tracking and analytics
- Facebook ads
- Video advertising
- Video ad production
- YouTube ads
- TWR.org ads
- Web articles
- Like “Engineers make great missionaries”
- Print and digital advertising for:
- Alumni magazine and newspapers
- Mission conference brochure ads
- Magazines and blogs
- Display materials
- Banners
- Table Runners
- Radio advertising
- Promos
- Social media
- Instagram, Facebook, LinkedIn, etc. posts
- Attending and running the social media during large missions’ events (CrossCon, Urbana)
- Reports and ROI analytics for leadership and advertising budget management
Qualifications and Skills:
- Basic graphic design skills
- The ability to configure web-based applications
- Some experience with Google AdWords
- Basic video editing
